Is Your Article Well-Connected? How AI Can Help You Create External Links

In the digital age, creating compelling written content is only half the battle. To maximize the reach and effectiveness of any blog post or social post, including external links is vital. However, writers often overlook this crucial element amidst the hustle of finalizing articles and posting social updates.

For starters, they provide credibility to your content. Referencing authoritative sources strengthens your arguments and enhances your platform’s trustworthiness. Moreover, from an SEO perspective, external links can significantly boost your site’s visibility, helping to attract a broader audience.

Despite their importance, brainstorming relevant and valuable external links can be challenging. Writers may find themselves so engrossed in the narrative that they neglect the inclusion of these links, or they might need help to identify suitable references.

Enter generative AI apps like ChatGPT and Bard.

These innovative tools can simplify and speed up the process of creating external links. By analyzing the context and theme of a piece of content, these AI systems can recommend appropriate and high-quality external links. Whether discussing the latest technological advancements or diving deep into historical events, these apps can quickly pinpoint the best online resources to complement your narrative.

Recently, I tested ChatGPT and Bard’s ability to help me brainstorm external link ideas. After entering the entire text of my blog post into the prompt box, I asked each of them to suggest external links.

Both did a better job at this task than I anticipated they would. But their approaches were different. ChatGPT suggested specific words or phrases in my post as anchor texts and then provided generic suggestions for external links.

Here is an example of one of ChatGPT’s suggestions:

When mentioning “researching our facts,” consider linking to a guide on effective research techniques for writers.

Bard did not recommend specific phrases as anchor texts yet directed me to actual online articles I might consider linking to.

Here is an example of one of Bard’s suggestions:

“How to Use AI to Find the Perfect Images for Your Blog Posts by SEMrush:” This article provides tips on how to use AI to find the right images for your blog posts.

Both approaches were helpful and given the relative ease and speed of asking these apps for help with this task, I see no reason not to ask them both for their opinion.

One last point while I still have your attention.

Here are some tips for using external links in your blog posts:

  • Only link to high-quality websites that are relevant to your topic.
  • Avoid linking to your own website too often.
  • Use anchor text that is descriptive and relevant to the link.
  • Make sure that all your links are working correctly.

While the essence of a great blog post lies in its content, external links play an equally significant role in ensuring its success. With the assistance of generative AI apps, writers can seamlessly integrate these links, enjoying the numerous benefits of creating robust external connections.

I’ve compiled a concise PDF summarizing ten of my top tips on harnessing the power of AI to enhance written content. It’s a valuable resource, and I encourage you to check it out. If it piques your interest, feel free to download and keep it handy.

If you are unable to view the PDF below, you can also view it here.


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