From Drudgery to Brilliance: How AI Apps Can Enhance Your Title Creation

Your content’s title is the first thing people see when encountering your written piece. It is the most influential factor in determining whether a person will read your content and how long they will stay engaged.

Coming up with powerful titles is more art than science; for some, the task can amount to mental drudgery. Fortunately, AI apps like Bard and ChatGPT can assist you with creating engaging and thought-provoking titles that capture the essence of your work. This post explores how these apps can help you enhance your titles and earn more engagement.

Just how important is the title?

A well-written title can capture the audience’s attention, pique their curiosity, and make them want to learn more. It can also position the content as authoritative and informative. On the other hand, a poorly written title can be off-putting, confusing, or even misleading. This can lead people to ignore the content entirely.

Here are some of the ways that titles can impact the engagement:

  • Click-through rate (CTR): CTR is the percentage of people who see a title and click on it to read the content. A well-written title is more likely to have a high CTR.
  • Time on page: Time on page is the amount of time people spend reading a piece of content. A well-written title is more likely to encourage people to stay on the page and read the content for longer.
  • Social shares: Social shares are the number of times a piece of content is shared on social media. A well-written title is more likely to be shared on social media, which can help increase the content’s reach.
  • Brand awareness: A well-written title can help to increase brand awareness by positioning the brand as an expert in its field.

What makes for an engaging title?

Here are several things to consider when judging the strength of a title:

  • Clarity and conciseness: Titles should be clear and concise and accurately reflect your content’s subject matter.
  • However, very long titles – those more than twenty words – have be shown to generate outsized engagement. This proves that for every rule, there is an exception. That said, unless you have experience with using long titles and can test them accurately, it is best to stick with clear and concise versions.
  • Use of keywords: If you are trying to rank your content highly in search engine results pages (SERPs), use relevant keywords in your title.
  • Specificity: A specific title is more likely to capture people’s attention and tell them what to expect from your content.
  • Use of power words: Power words evoke strong emotions in readers, such as “free,” “new,” “easy,” and “ultimate.” Using power words in your title can help to increase engagement and click-through rates (CTRs), yet always ensure they are consistent with the tone and brand associated with your content.

Enlisting the Help of Generative AI Apps

Sometimes, the perfect title almost writes itself, coming to you as if the muse was sitting on your shoulder whispering into your ear. Other times, you can burn hours searching for the right words and still end up empty-handed. That’s the perfect time to consider getting help from an AI app like Bard or ChatGPT.

The process takes mere seconds. After inputting a summary or brief description of your content into the app and asking it for title suggestions, it generates a range of relevant and attention-grabbing titles. This eases the challenge of brainstorming captivating titles and often provides a fresh perspective on your topic.

You always have the final say.

Human judgment is essential in refining and finalizing the best title. After selecting the most appealing title, you should ensure it appropriately matches the overall tone and message of the article.

AI apps can help you create better titles, increasing the potential for higher audience engagement and decreasing the effort and time required to brainstorm titles. By combining the power of AI and human creativity, you can enhance your writing skills and boost your article’s impact.


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